Episode Details
Back to Episodes86: Clout Is Cute, Alignment Is Profitable: Why Numbers Don't Always Matter
Description
Okay, besties — this one’s a little spicy. Today I’m joined by my producer Marie from Your Girl Media and Culture Cult Show and we’re calling out the big ol’ ego problem in the creator space: choosing clout over alignment. If you’ve ever been ghosted, judged by your follower count, or felt stuck pitching your services as a travel creator, UGC creator, or content creator, this episode is for you.
We get into:
- Why follower count ≠ real opportunity (spoiler: it’s all about alignment).
- The red flags to look out for when pitching UGC services.
- The art of how to pitch so you actually get a response.
- Why networking is just making friends (yes, it’s that simple).
- Shifting from desperation to fun when you’re building your content creation business.
You’ll walk away with practical pitching tips, mindset shifts for content creators, and a reminder that genuine connections will take you further than any vanity metric ever will.
Connect with Marie:
Follow her biz: @yourgirlmedia
Follow her digital nomad life: @culturecultshow
Website: www.yourgirlmedia.com
Check out her show: Culture Cult Show
Let’s connect:
I’m building something I’ve never seen before for creators — a community just for travel creators who are ready to scale beyond the basics. If you’re a travel creator who knows how to get the views but is stuck on “what’s next,” DM me on Instagram @travelcontentwriting and I’ll send you all the details on my new Travel Creator Business Plan Community.
- Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
- Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
- Say hi on Instagram
Join Us 👉 The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”