Episode 452
Pat Kinsel went from years of painful struggle at Notarize to building Proof, a SaaS platform approaching $100M ARR with 230 employees and $260M raised.
In this episode, Pat explains how a notary error during his first startup exit sparked the idea, why he validated demand with a simple landing page before building, how he endured years of slow traction and false signals, and what changed when he expanded beyond notarization to transaction security.
You’ll learn:
- How Pat validated demand with a landing page and Google ads
- Why losing money on every transaction nearly killed the company
- What really happened when COVID demand spiked 100x overnight
- How he spent years pushing to make online notarization widely accepted
- Why many COVID-era enterprise signups never activated and what that taught about real product-market fit
Full show notes → saasclub.io/452
This episode is brought to you by:
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Get weekly SaaS lessons and new founder stories → saasclub.io/email
Published on 2 months ago
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