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From ESPN to 80M Views: How to Network, Build Your Brand, and Go Viral with Brendan Kaminsky


Episode 254


This is what most people get wrong about networking: it's not about who you know, but who knows you. It's a mindset that helped Brendan Kaminsky land a job at ESPN — without even applying — and launch his own branding and social media agency.

In this episode, he shares how he built a name for himself, grew his agency, and turned relationships into real opportunities. Tune in to hear the story behind his viral Super Bowl moment and learn how to start networking the right way!

Topics discussed:

  • How social media has changed sports

  • What he learned working at ESPN

  • Why relationships are your biggest asset

  • His slow, strategic approach to growth

  • How to network and build real relationships

  • What it takes to go viral on social media

  • The importance of mental health conversations

Resources:

Connect with Larry Sprung:

  • LinkedIn: https://www.linkedin.com/in/lawrencesprung/
  • Instagram: https://www.instagram.com/larry_sprung/
  • Facebook: https://www.facebook.com/LawrenceDSprung/
  • X (Twitter): https://x.com/Lawrence_Sprung

Connect with Brendan Kaminsky:

  • Instagram: https://www.instagram.com/bkaminsky/
  • Website: https://www.bknownagency.com/

About Our Guest:

Brendan Kaminsky, Founder of bknown Agency, is a respected digital media executive with an extensive track record overseeing, managing and developing content creation across various digital media platforms in the sports, entertainment, and start up industries. bknown, launched in 2021, is a full-service branding and digital media agency focused on optimizing a brand's strategy and online presence.

Kaminsky and bknown Agency have developed successful strategic digital media campaigns and initiatives for a select and diverse list of companies, athletes and individuals such as ABC & ESPN's sports analyst Jalen Rose, NBA reporter Adrian Wojnarowski, NFL athlete Kayvon Thibodeaux, NBA champion Harrison Barnes, Ronnie2k, commentator Angela Rye,


Published on 1 month, 3 weeks ago






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