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What do you want + The Pot of Gold Myth
Season 11 Episode 682
Dave and Shannon kick off episode 682 by reframing a core entrepreneurial question: not “define success,” but “what are you building toward?” They discuss lifestyle businesses without stigma, urging founders to articulate what they truly want—more time, flexibility, specific experiences—and to design daily systems that move them toward that vision. Shannon shares his “campfire” story concept as a motivating north star and notes that goals can evolve; you may already have much of what you’re after.
In the second half, Shannon tells the “pot of gold” story from an early warehouse lease, learning to take “chests of gold” off the table along the way. They stress balancing reinvestment with risk reduction, maintaining a reasonable war chest without starving life or business, and seeking outside counsel to counter radical optimism. Dave recalls Howard Stern’s heuristic of not investing personal money if others won’t, as a gut-check on viability. They close by inviting listener feedback on how others think about building, enjoying the journey now, and funding choices.
- 00:00:00 Business Brain – The Entrepreneurs’ Podcast #682 for Wednesday, September 10th, 2025
- September 10th: National TV Dinner Day
- 00:01:29 Building your keychain to the kingdom
- 00:02:18 What are you building towards?
- Lifestyle businesses are OK by us!
- What do you want? (out of the business you have/are-creating)
- …you might already have it.
- 00:06:56 What do you want to do when you retire have more free time?
- You deserve the life you want
- 00:08:24 What if I don’t create what I wanted?
- It’s ok! Systems are better than goals.
- And everything can evolve, including your answers to those questions
- 00:09:58 SPONSOR: Mint Mobile – This year, skip breaking a sweat AND
Published on 3 months, 2 weeks ago