Podcast Episode Details
Back to Podcast Episodes
The VW Hippie Bus and a Colossal Corporate Mistake
What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common?
Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every business needs to hear before launching anything.
Because when you forget who you’re building for, you don’t just lose sales…
You lose the soul of the brand.
GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.
Published on 12 hours ago