Episode Details
Back to Episodes
Part 6: Lever #2 – Price | Cash Flow
Published 11 months, 1 week ago
Description
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check
This is Part 6 of Steve Coughran’s book Cash Flow. Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers.