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The Business of Bridal: Pricing Strategies with Vanessa, Megan & Adele
Season 4
Episode 95
Published 10 months ago
Description
In this episode, Vanessa chats with bridal makeup artists Megan and Adele about the realities of working in the bridal industry. You’ll hear:
- Getting started in bridal makeup – how retail counters, experimentation, and building a signature style lay the foundation.
- Pricing strategies – packages vs à la carte, setting fair yet sustainable rates, and communicating transparently with clients.
- Managing extras – travel, accommodation, and why clear boundaries upfront matter.
- Marketing & branding – building a reputation, using high-quality visuals, and keeping the client at the heart of your brand.
- Education & networking – the value of workshops, mentoring, and shadowing experienced artists at weddings.
- Digital tools & trends – how embracing content creation and online platforms can grow your reach and client base.
- Lessons learned – the balance between artistry, business, and heart in bridal beauty.
Whether you’re a new artist, or an industry pro, this conversation will give you insights, tips, and inspiration from three different journeys in bridal makeup.
The Bridal Edit by Adele