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How can you make your content show up in AI search results? By prioritizing unique insights, clear structure, and intent-driven formatting that AI engines can confidently extract and reuse.

In this episode of Found in AI, Cassie sits down with Alex, co-founder of SEOforge, to break down what’s actually working in AI search today—and where traditional SEO assumptions no longer apply.

The conversation explores how AI engines like ChatGPT evaluate content differently than Google, why proprietary insights matter more than keyword targeting, and how content structure plays a critical role in whether brands get cited in AI-generated answers.

Rather than relying on theory, the episode focuses on practical steps teams can take right now to improve AI visibility without rebuilding their entire content strategy.

In this episode, you’ll learn:

• How to track and attribute high-intent traffic from ChatGPT
• Why unique insights outperform generic keyword-focused content in AI search
• Key differences between what ranks on Google vs. what surfaces in AI answers
• How to structure Help Centers using one-question-per-article formats
• Why hosting FAQs on your main domain—not a subdomain—improves visibility and conversions
• What llms.txt actually does and how AI crawlers behave

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com