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From Lumberyards to Head of Demand Generation with Adam Holmgren
Season 2 Episode 3
In this episode of Revenue Career Ladder, we sit down with Adam Holmgren to chart his unconventional journey from a lumberyard in rural Sweden to leading demand generation at high-growth SaaS companies like Lime Technologies, GetAccept, and now Rillion.
Adam opens up about stepping into marketing leadership roles at a young age, building a personal brand on LinkedIn, launching a successful side hustle, and navigating the challenges of aligning marketing with sales. He also shares what he learned by marketing to personas completely different from himself—and why not every marketer should aspire to be a CMO.
Whether you're at the start of your career or considering your next step, Adam’s reflections offer practical insight into what growth really looks like—and how to take control of your trajectory.
Expect to learn:
- Why being "thrown in at the deep end" can be the best thing for your growth
- How to go from analyst to marketing leader without formal marketing education
- The pros and cons of growing your team vs. staying lean
- How side hustles like podcasts and SaaS tools can supercharge your development
- The surprising ways T-shaped skills and cross-functional curiosity pay off
- What to do (and avoid) when chasing titles and salary
- How to build freedom into your career—and your life
Ready to take the next step in your career journey? Subscribe to the Revenue Career Ladder today and start making your professional aspirations a reality.
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Watch on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/revenue-career-ladder/
Follow Adam Holmgren:
LinkedIn: https://www.linkedin.com/in/adam-holmgren/
Follow Jamie Pagan:
LinkedIn: https://www.linkedin.com/in/jamiepagan/
Connect with us:
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Published on 3 weeks ago