Episode Details
Back to EpisodesAre You Paying for Sales That Would Happen Anyway? Here’s How to Know
Season 2
Episode 111
Published 7 months, 2 weeks ago
Description
Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway?
In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching