Episode Details
Back to EpisodesBehind the scenes of Athletic Brewing's alcohol-free brand play
Published 8 months, 2 weeks ago
Description
"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible.