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Getting to Hell Yes! LinkedIn live with Julie Blanc from Rentana!
Season 2 Episode 54
Getting to “Hell Yes!” with Julie Blanc: Why Revenue Management Is More Than Math and Core to the Mission
💬 “You can’t optimize what you can’t see.” – Julie Blanc
After multiple startup exits and a career in VC, Julie Blanc zeroed in on one of multifamily’s most overlooked levers: pricing.
With Rentana, she’s not just offering AI-powered pricing suggestions. She’s building a transparency-first platform that gives operators and strategists full visibility into every decision.
🔍 Plain-English explanations of every recommendation 📈 Daily insights that go beyond rent and reveal what’s really blocking performance 💡 A system that aligns onsite teams, corporate, and ownership with shared goals
This convo was a game changer for me.
If pricing drives NOI, cap rates and asset value, why are so many teams still managing it with duct-taped spreadsheets?
👇 Here's what I learned:
• Revenue management is not about raising rents, it’s about hitting your goals
• The best customers are often those who tried to DIY it first
• Transparency isn’t a nice-to-have, it’s a requirement
• Compliance and clarity matter just as much as lift
Julie’s approach reminded me: Hell Yes doesn’t come from hype, it comes from clarity.
#multifamily #proptech #pricingstrategy #revenueoptimization #hellyes
Published on 3 months, 2 weeks ago