Podcast Episode Details

How Thought Leadership Can Be Your Agency’s Biggest Growth Lever with Chris Long | Ep #833

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Season 83 Episode 833

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Which growth drivers are fueling your agency right now? For today’s featured guest, the answer is clear: thought leadership. It’s the single biggest driver consistently bringing his agency the best opportunities. While it can be difficult to separate genuine impact from vanity metrics, the deliberate effort to position both himself and his agency as industry experts has proven invaluable for growth.

But building that kind of authority doesn’t happen by accident. It requires intentional work—stepping onto stages at conferences, showing up in interviews and podcasts, and, just as importantly, encouraging your team to create and share content of their own. In this conversation, he breaks down the strategies that help expand thought leadership beyond the founder, and why agency leaders must remember: expertise is a long game, one that compounds over time to deliver lasting results.

Chris Long is the VP of Marketing at Go Fish Digital, a full-service digital marketing agency specializing in SEO, paid media, and content marketing. Over the past 3–4 years, Chris has been leading the charge on marketing and sales for the agency, driving new business growth and experimenting with different channels to see what really works. Spoiler alert: it’s not just ads or conferences—it’s something much bigger.

In this episode, we’ll discuss:

• Thought leadership as your agency’s best growth lever.

• Scaling thought leadership beyond the founder.

• Building the right systems to encourage your team to create content.

• Why Content ROI takes patience.

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The Growth Lever Most Agencies Ignore: Thought Leadership

Recently, Chris has taken an experimental approach to his agency’s growth, testing growth drivers like Google ads, LinkedIn ads, and conferences, and found that thought leadership consistently stood as the biggest growth drivers; one that couldn’t be replicated. Forget chasing the latest ad hack or praying your next conference booth delivers ROI—what’s consistently driven their biggest, best deals has been showing up as experts in their space.

However, thought leadership is hard to measure. It often looks like vanity metrics—views, impressions, shares. But when you zoom out, it’s the stuff that actually moves the needle. The more the agency doubled down on creating content, sharing insights, and

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Published on 1 day, 20 hours ago