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“Just Get in the Water”—Brandy Lawson on Starting Before You’re Ready
Cut The Tie Podcast with Brandy Lawson
What happens when a thriving craft business gets stuck on outdated tools and habits? In this episode of Cut The Tie, Thomas Helfrich talks with Brandy Lawson, founder of FieryFX, about helping kitchen & bath designers modernize with AI, apps, and better systems—without the fluff. Brandy shares how to embrace change (even when you hate it), implement only what moves the needle, and fire the work that quietly bleeds profit.
About Brandy Lawson
Brandy Lawson is the founder of FieryFX, an innovation consultancy that helps kitchen & bath designers streamline with AI, automation, and practical app stacks. A former big-tech pro turned agency owner, Brandy blends no-BS coaching with hands-on systems to deliver measurable impact. She prioritizes what works, ditches what doesn’t, and guides teams through the human side of change so improvements actually stick. Her five-minute business podcast distills strategy into action for busy owners.
In this episode, Thomas and Brandy discuss:
- “No one likes change.” Now what?
Why successful teams still resist tools—and how to coach through the messy middle. - AI for laggard industries
Practical wins designers can ship this quarter (visuals, scopes, client comms) instead of chasing shiny objects. - Only implement what moves the needle
Brandy’s impact-first rule: if it doesn’t improve profit, speed, or client experience, it doesn’t ship. - Bad-fit work is expensive
How to spot misaligned projects early—and Brandy’s GTFO process for letting them go. - ADHD-friendly execution
Body-double sessions, time-boxing, and other real tactics that keep creative owners shipping.
Key Takeaways
- Impact over “interesting.” If a tool doesn’t change outcomes, it’s a distraction.
- Change what people do, not just what they use. Adoption beats features.
- Fire the wrong work. Bad-fit clients quietly drain profit and morale.
- Make it ADHD-proof. Short cycles, tight scopes, and visible wins keep momentum.
Connect with Brandy Lawson
🌐 Website: https://fieryfx.com
💼 LinkedIn: https://www.linkedin.com/in/brandylawson/
Connect with Thomas Helfrich
🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetiegroup
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: https://www.cutthetie.com
✉️ Email: t@instantlyrelevant.com
🚀 InstantlyRelevant: https://instantlyrelevant.com
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Published on 20 hours ago