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TCF1056: The Lull
The Lull is Real. Don’t Panic.
In this episode, Derek and Tim dive into the seasonal slowdown that every contractor faces. When the phones stop ringing as much and it feels like all you’re hearing is “no,” it’s easy to think you’re doing something wrong.
But here’s the truth: this is a normal cycle. Kids go back to school, families finish summer vacations, and homeowners hit pause on big projects. That doesn’t mean your business is broken. It means you’re in the lull.
We’ll break down:
- Why “no” isn’t always a bad thing
- How to recognize normal cycles vs. real sales issues
- The importance of pre-qualifying leads so you don’t waste time
- How to use slow periods to regroup, sharpen your skills, and spend time with family
Remember, this isn’t failure. It’s part of the fight. Stay the course, stick to your process, and the yeses will come.
⏱ Chapters:
00:00 – Intro
01:00 – Why “no” happens more this time of year
03:00 – Story of a DIY gone wrong pond project
06:30 – Viral videos and unqualified leads
07:30 – Taking more “nos” than “yeses”
09:30 – Why “the lull” is normal every year
10:40 – How to handle the cycle and push through
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Published on 2 days, 5 hours ago