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Kraft Heinz splits in two, Starbucks' protein play and what it takes to get on Walmart's shelves
This week's Modern Retail Podcast kicks off with co-hosts Gabi Barkho and Melissa Daniels discussing the Kraft Heinz breakup. The split was announced 10 years after a merger between the corporate giants and reflects a broader trend among mega-conglomerates that are splitting or dividing up their portfolios due to changing consumer behaviors. Then they discuss Starbucks' health-conscious play with a new protein-packed cold foam to launch on September 29 alongside a new line of protein lattes.
Then during the featured segment (15:19), Daniels is joined by Jessica Rolph and Rod Morris, co-founders of the Montessori-inspired toy company Lovevery. The 10-year-old company, which raised $132 million and brought in $237 million in revenue last year, most recently launched into Walmart. Their interview goes behind-the-scenes into how established direct-to-conusmer brands bring a fresh approach to a retail expansion, like using customer feedback and Walmart's insights to come up with new products, how to offer the same quality toys at a lower price point meant for mass audiences and balancing a national launch amid day-to-day operations
Published on 1 week ago