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Build a Feel-Good Business: Ditch Hustle Culture, Align Your Brand, and Grow with Authentic Marketing w/ Tahnee Hipel



In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting your spark at 40+).

What You’ll Learn

  • The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients
  • Practical steps to balance passion and profit (pricing, offers, boundaries)
  • Burnout prevention: systems, routines, and energy management that actually work
  • Getting started (or restarted) with your personal brand—without feeling fake or forced

Guest Resources

  • Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel
  • Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar
  • Instagram (Tahnee): @tahneeunlimited

Ideal For

Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs.

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feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,


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Published on 4 months, 1 week ago






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