Episode Details
Back to Episodes🏁 The State of Substack & How to Fall Back in Love with the Internet — with Seth Werkheiser
Description
Seth Werkheiser was one of the first 3000 people on Twitter. Now he runs Social Media Escape Club and helps people get off X, Facebook, Instagram, and more.
In this conversation, we chart how we’ve each spent 20+ years online — beginning with AOL, Tumblr, and Twitter all the way through Instagram, TikTok, and the current state of Substack.
This one goes out to everyone feeling lost online and looking for the magic of the early internet era again. Join us for this journey through:
- Amelia’s cringe-inducing 2013 Tumblr blog & Twitter handle 😬
- Seth’s path from AOL Music to heavy metal email marketer 🤘
- The risks & rewards of bridging online connections into offline relationships 🥰
- Why Seth moved his paid subscribers off Substack & lessons he learned in the transfer process 🌶️
- The perils of the paywall 🚩
If you love this conversation, join me and Seth for a LIVE Q&A on September 11th! Only $10 if you sign up right here.
RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
✨ Ready to finally figure out relationship marketing & affiliates? Join my friend, Janna Carlson, on Monday, June 22 from 12:30–1:30pm EDT for a workshop: Your 2026 Referral Partner Playbook: Strategies that Work NOW.
FREE GIFTS OF THE WEEK
❊ Protect Your Magic from Katherine de Vos Devine
❊ Animal Communication guide from Olivia LaBarre
❊ FIRST RUN from Karly of The Public Run Club