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Jez Groom - The Power of Behavioral Nudging: How Positive Influence Can Shape Better Outcomes
Description
Tune in to hear:
- Where are we at, as an industry, in terms of the application of behavioral sciences to the world of work? Where does Jez see us headed next or what’s his outlook for the industry?
- Compared to something like tech, where does the financial industry fall on the adoption curve of behavioral sciences?
- In what field might we have the next big, unexplored vertical jump for applied behavioral sciences?
- What was the case study about helping regular folks save more money and what practical things emerged from this study?
- Why is a degree of granularity so important when making a behaviorally-driven plan?
- How can we fight the idea that grand behavioral changes require grand behavioral interventions?
- How did Jez help Mexico implement a country-wide campaign to tackle obesity using behavioral science? What can we learn from this example?
https://www.goodreads.com/book/show/49190518-ripple
https://www.cowryconsulting.com/consultants/jez-groom
Compliance Code: 0934-OAS-5/26/2022