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Loyalty Schemes
Published 1 year, 5 months ago
Description
Joe Lynam is joined by Matthew Coffey; the co-founder of Squid Loyalty which provides customer insights via loyalty programmes to businesses.
Matthew raised €1.7m in a share offering last week which was paid for by ordinary retail investors as a type of crowdfunding, an innovative way to tap venture capital in a world that traditionally relies on bank loans or state investment.