Episode Details

Not everyone will be ready for your core offer and that's why, if you want to be a smart business owner, you'll have a VIP tier that anchors your core offer's price and value but more importantly, have a down-sell offer to build your ascension pipeline. I'll breakdown when a down-sell makes sense, what it looks like and how to offer it after objection handling the core offer, positioning it as a re-offer to previous unsigned clients, and more!

Time Stamps:

(1:17) 2% Rule and VIP Tier

(2:45) When A Down-Sell Makes Sense

(4:09) What A Downsell Looks Like

(5:22) Pricing The Down-Sell

(6:09) How To Pitch It

(8:42) Re-Offer

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