Episode Details

The Rise of Mocktails: A Spirited Shift in Consumer Preferences

Listen to Podcast Short at: Apple Podcast | Spotify | YouTube

Published on August 31, 2025

Brad Peters, Founder, Director, CEO of HRBUniversal & The Plate & Pour Collective Equity Partner Program

As consumer preferences continue to evolve, a significant and transformative shift is underway in the beverage industry, with a notable decline in alcohol consumption among American adults. This trend, particularly pronounced among younger generations, is prompting restaurants and bars to enthusiastically embrace mocktails as a viable, increasingly popular, and profitable alternative. This isn't merely a fleeting trend; it represents a fundamental change in how people socialize and what they choose to drink.

The full article is published on LinkedIn and at HRBUni.com

#Mocktails #NonAlcoholicDrinks #BeverageTrends #GenZ #RestaurantIndustry #BarScene #HealthyLifestyle #HospitalityInnovation #ConsumerShift #MindfulDrinking