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TCF1055: Why Contractors Waste Thousands on Marketing
Most contractors are wasting thousands on marketing that doesn’t make them a dime. Why? Because they don’t track their Customer Acquisition Cost (CAC).
In this episode, Tom breaks down:
- The formula to calculate your CAC
- Why “busy but broke” means your CAC is too high
- The fastest ways to lower CAC (speed-to-lead, better targeting, sales process fixes)
- How to know which lead sources to double down on
Chapters:
00:00 – If you don’t know your CAC, you’re not running a business
02:00 – Why tracking CAC shows if your marketing actually works
05:20 – Math breakdown: $5K ad spend → 10 jobs
09:30 – Signs your CAC is too high
15:40 – How discounts kill your profits
20:15 – Tips to lower CAC (speed-to-lead, tracking, targeting, reviews, sales process)
28:00 – Why you’re winging it if you don’t know your CAC
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Published on 4 days, 6 hours ago