Episode Details

When Jay Schwedelson sat down with Sophie Miller, it wasn’t just about social media tips—it was about how one person turned a scrappy Instagram page into the global community for marketers. Sophie built Pretty Little Marketers from her university sofa into a movement that now reaches hundreds of thousands, all while staying laser-focused on simplicity, value, and connection. This episode digs into the tactics behind her growth, her love for LinkedIn, and the newsletter strategy that keeps her audience hooked.

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Sign up for Sophie’s newsletter for weekly social media insights.

Join the Pretty Little Marketers community to connect with marketers worldwide.

Follow Pretty Little Marketers on LinkedIn.

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Best Moments:

(02:26) Sophie shares how a moment of overwhelm at university sparked the start of Pretty Little Marketers

(05:25) The surprising truth about building a massive social following as a team of one

(07:30) Why creating a “shared space” is the foundation of real community growth

(11:22) How LinkedIn became Sophie’s secret weapon and why she still loves it today

(17:07) The intentional difference between her company page and personal page content

(25:20) The genius of a newsletter digest that makes readers smarter without overwhelming them

(30:15) Sophie on why speaking at Guru Conference about email feels like a whole new chapter

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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