Podcast Episode Details

LIFTS Episode 88 - From Bond Trading to Fitness Tech: Lauren Foundos' Journey

---

---

In this episode of the LIFTS podcast, hosts Matthew Januszek and Mohammed Iqbal sit down with Lauren Foundos, founder of Forte (recently acquired by Echelon Fitness).

Lauren shares her journey from Wall Street bond trading to becoming a pioneer in digital fitness, her lessons from building Forte, and her insights on the future of the fitness industry.

Highlights:
- How Lauren transitioned from Wall Street to fitness entrepreneurship.
- The early challenges of selling digital fitness before gyms were ready.
- Lessons learned from building and rebuilding fitness tech.
- How content drives engagement and performance in gyms.
- Why personal training is undervalued and how to fix it.
- The explosive growth of Pilates and low-impact workouts.
- How wearables and AI are reshaping fitness engagement.
- The power of intellectual property in fitness tech.
- Predictions for the future of gyms, training, and consumer behavior.

👉 Learn more about Lauren Foundos:

https://www.linkedin.com/in/lfoundos/

---

Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at wendy@escapefitness.com for advertising opportunities.

Subscribe on YouTube and turn on notifications so you never miss a new video:
https://www.youtube.com/user/EscapeFitness

🛒 Shop gym equipment: https://escapefitness.com/shop
📘 View our full catalog:
US – https://escapefitness.com/support/catalog
UK – https://escapefitness.com/support/catalogue

---

Follow Escape Fitness on social media:
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedi

---

Published on 2 weeks ago