Episode Details

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners.

This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger.

Here’s what we’re covering:

The origin story: from renting a dojo on weekends to a 20-studio network

Why community (not ads) is your unfair advantage in 2025

The $1,000/week trap: work out your real hourly rate (and fix it fast)

Pricing without guilt—and why “treat it like a business” wins

Processes, delegation and escaping overwhelm at Level 1

Dirty calories: when to refund, reset and protect your energy

The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude

Visualisation, evidence and the 300% Rule (clarity, belief, consistency)

Inside Groovier: class chats, progress tracking, retail, auto-cancels & more

Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios

Chapters:

⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars

⏳ [06:00] From One Room to 20 Studios: What Actually Worked

⏳ [08:45] Community Over Everything (and how to build it on purpose)

⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt

⏳ [15:20] The $20/hour Reality Check: Do the maths on your week

⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum

⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on

⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives

⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude

⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief

⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule

⏳ [54:30] Groovier Deep Dive: Features studios actually use

⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners

⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination

Hope you enjoy!

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter

Connect with us:

My website: https://thegeronimoacademy.com

IG Geronimo: https://www.instagram.com/thegeronimoacademy

IG Hey.Doza: https://www.instagram.com/hey.doza

LinkedIn: https://au.linkedin.com/in/andrewhandosa