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Episode 131 - Why your speaking topic isn’t selling and how to fix it
If you’ve been pitching yourself as a speaker but not getting booked, the problem may not be you, it could be your topic. In this episode, Jaimie Abbott unpacks the three biggest mistakes speakers make when crafting their keynotes: being too broad, not solving a problem, or sounding just like everyone else. Event organisers don’t book “nice-to-have” topics - they book speakers who can solve urgent problems for their audience.
Jaimie shares practical strategies to turn your topic from forgettable to irresistible, including reframing vague ideas into outcomes-driven titles, testing your pitch before sending it out, and packaging everything into a punchy speaker’s menu. You’ll also hear real client transformations that went from generic talks to booked-out gigs worth $10K+.
Remember, your job isn’t just to inspire, it’s to deliver transformation. Nail your topic, and the bookings (and paychecks) will follow.
Doors for Paid to Speak open again in October! Join the waitlist now and get early access plus a bonus 1:1 session with Jaimie: www.jaimieabbott.com.au/paidtospeak
Plus, don’t miss Paid to Speak LIVE, Jaimie’s full-day in-person event in Newcastle on October 17. Grab your ticket: www.jaimieabbott.com.au/paidtospeaklive
Published on 1 week, 4 days ago