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17. Personal Branding Made Simple: Phil Pallen on Authenticity, AI & Standing Out Online
In this episode of the B-Student Podcast, host Betsy Gardner sits down with world-renowned brand strategist and content creator Phil Pallen to uncover the B-side of branding, AI, and… watches.
Phil has worked with over 400 clients across 30+ countries, is a trusted advisor for Adobe, and helps entrepreneurs, creators, and small businesses show up consistently both online and offline.
In this candid conversation, you’ll learn:
- What a personal brand really is—and why it matters more than ever
- How to show up online with authenticity (even when it feels scary)
- Why imperfection is powerful for building trust on social media
- Actionable steps to run your own personal brand audit
- How AI is transforming branding (and Phil’s top tips for small business)
- Why a luxury watch—or any meaningful item—can be the ultimate brand statement
If you’ve ever wondered how to level up your personal brand, embrace authenticity, or navigate branding in an AI-driven world, this episode is packed with practical insights and inspiration.
Watch now to learn how to build a brand that is consistent, credible, and uniquely YOU.
Time Stamps:
- 0:00 – Welcome to the B-Student Podcast with Phil Pallen
- 2:15 – What is a personal brand (really)?
- 5:42 – Showing up online vs. in real life
- 9:10 – The power of authenticity & imperfection on social media
- 12:35 – Betsy’s branding breakthrough (and tears on Zoom)
- 15:50 – Building consistency between your real self & online presence
- 19:20 – Branding as a marathon: small steps that matter
- 22:05 – Why leaders must show up as humans, not robots
- 25:30 – The COVID post that changed Betsy’s brand strategy
- 28:15 – Practical tips for starting your own personal brand audit
- 31:40 – The basics of brand orthodoxy (and why teens already have a brand)
- 35:00 – Branding lessons from watches: Cartier, Swatch, and Rolex
- 39:05 – AI, YouTube strategy & monetization insights from Phil
- 42:10 – Final takeaways on branding, authenticity & enjoying the process
- 44:00 – Closing thoughts + where to follow Phil Pallen
Watch now and drop a comment with the one word that describes your B-side.
Subscribe, rate, and share the B Student Podcast—because the B side of your story might just be the best part.
Connect with Phil Pallen: https://www.instagram.com/philpallen/?hl=en
Connect with Betsy Gardner: https://www.betsygardner.com/
Learn More about Winter Park Chamber of Commerce: https://www.winterpark.org/
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Podcast produced by Hi Hello Labs: https://www.hihellolabs.com/
Published on 1 week ago