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How Ben Wallin and Dan Cox scaled Edison Smart to 31 staff and expanded globally
Season 9 Episode 47
This week on The RAG Podcast, I’m revisiting my episode with Ben Wallin and Dan Cox, founders of Edison Smart.
When I spoke to them in August 2022, they’d already hit £1.7m revenue and built a team of nearly 20 in just over a year. One year later, they scaled to 31 employees, expanded into the US, put boots on the ground in Dubai, and built a structure that no longer relies on their own billing.
We talk about:
- How they built an operational and leadership team that runs the agency
- Why they hired experienced recruiters while others were letting people go
- The rebrand to Edison Smart and its focus on smart technology
- How they achieved 40 percent growth in 2023
- What it takes to truly work on the business, not in it
For any founder asking how to become more operational and scale sustainably, this episode is a clear roadmap.
Chapters
02:58 Edison Smart's Growth Journey
06:01 Operational Structure and Leadership Dynamics
09:11 Market Challenges and Strategic Responses
11:57 Hiring Strategies and Team Expansion
15:09 Navigating Market Changes and Client Relationships
17:58 Headcount Growth and Recruitment Strategies
22:03 Geographical Expansion: US and Dubai
25:10 Branding and Rebranding: Edison Smart
27:47 Operational Working Arrangements and Company Culture
30:57 Key Takeaways and Future Vision
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Published on 2 weeks ago