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Scott Johnson and Peter Mingils discuss DSEF letter to College of New Jersey about MLM Conference on Building Fortunes Radio

Published 1 year, 1 month ago
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The President of the College of New Jersey receives a letter from DSEF Direct Selling Education Foundation about Anti MLM Conference on Building Fortunes Radio with Scott Johnson and Peter Mingils


Peter Mingils and Scott Johnson have spole about the Anti-MLM Conference called the MLM Conference before.
The following is a letter written by DSEF to the President of the College of New jersey. See at the end for the original link from DSA.org

Michael A. Bernstein President The College of New Jersey Green Hall, Room 210 PO Box 7718 2000 Pennington Road Ewing, NJ 08628
Re: False narratives and challenges to academic integrity and open discourse: The 2025"Multilevel Marketing:
The Consumer Protection Challenge,” conference hosted by The College of New Jersey.

Dear President Bernstein, As Executive Director of the Direct Selling Education Foundation (DSEF), I am writing to share our concerns and those of distinguished scholars of higher education who are established experts in business ethics, marketing and sales models to name a few areas of study. The annual "MLM Conference” (mlmconference.com) created and organized by retired TCNJ faculty member William Keep, PhD, was presented for the fifth consecutive year on May 8-9, 2025.
The one-sided conference, which began with a welcome and enthusiastic endorsement from Interim Dean Tammy Dieterich, TCNJ School of Business, presented false narratives, unsubstantiated research, and failed to provide a true, balanced view of the direct selling distribution channel. We believe it is essential for TCNJ leadership to conduct a thorough audit of this conference and investigate its practice of bias against microentrepreneurs —the majority of whom are women— and the entire direct selling channel.
The suppression of academic freedom at public universities can have significant consequences beyond campus, weakening societal trust in higher education and its ability to serve the public good. Each year the conference presents isolated historical examples of misconduct, cherry-picked and generalized in an attempt to mislead the public and damage the direct selling channel. This content bears no resemblance to the modern reality of direct selling and how companies operate.
Many of the speakers go as far as to claim that all direct selling firms are illegal pyramid schemes, although FTC actions and policy disprove these false and inflammatory claims. The reality: direct selling is a retail consumer sales channel that has been in existence for over a hundred years and includes some of America's best-known companies and consumer brands.
These companies have high ethical standards, collectively employ tens of thousands of people and create jobs. Many of these companies have sophisticated teams of scientists, research and development teams and their own manufacturing facilities. According to a recent study by Dr. Robert A. Peterson of the University of Texas, the annual economic impact of direct selling in the United States alone is $111.4 billion.
It is one thing to have an earnest and honest concern about a particular sector of business or retail channel. However, it is clear that Dr. Keep has a one-sided and biased agenda that is below the stature of The College of New Jersey and its academic standards and, in fact, besmirches the college's reputation as an academic institution. Universities should be safe havens for the free exchange of ideas. Academic freedom means faculty, students and other stakeholders can engage in intellectual debate without the fear of censorship that impairs the rights of others in expressing their

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