Episode Details
Back to EpisodesConsumers still don't trust marketers on the web – so here's what brands need to do.
Season 2
Episode 29
Published 4 years, 5 months ago
Description
David Temkin, Senior Director, Product Management, Ads Privacy & User Trust at Google explains why he thinks the broader ad industry so badly missed the mark on respecting consumer privacy online, and why the shift away from tracking users across the web is vital. He also discusses Google's rationale for delaying the elimination of cookies, and why he sees email-based alternatives as 'unnecessary workarounds.'
Guest: David Temkin
Host: Mike Shields