Copilot isn’t just about typing less—it can literally change how decisions are made. Companies that thought they were just saving hours suddenly realized they were uncovering completely new business insights. 30 euros a month suddenly feels small compared to the decisions that drove revenue growth. In this session, we’ll pull back the curtain on actual Copilot dashboards and walk through a case study that shows tangible results. By the end, you’ll see why the true shock isn’t how much time Copilot saves—it’s how much value it creates.The Costly Sales Reporting TrapMost managers assume manual sales reporting just eats up a few hours here and there. But when you actually look closer, those hours don’t just vanish quietly. They compound. One sales team discovered that the cost of preparing their weekly reports was in the thousands every month—without anyone noticing the drain for years. What looked like a scheduling frustration was really pushing money out of the business. The numbers were stark once they stopped and calculated them, and that’s when internal debates about efficiency suddenly turned into urgent conversations about financial loss. Their weekly reporting process was always framed as “just part of the job.” Analysts were expected to spend large chunks of every Thursday and Friday collecting figures, exporting them from multiple tools, merging the sheets, and building charts the management team wanted to see by the end of the week. That routine devoured entire workdays. By the time reports were stitched together into the right format, managers had already lost the ability to act quickly on the trends. A task that felt like an administrative necessity was quietly dictating the speed of the entire department. The really hidden cost sat in the timing. Because the reporting rhythm was fixed, leaders basically lived on a weekly delay. They only got a view of how sales were shaping up after the data was massaged into final decks. Imagine running a promotional campaign that launched on a Tuesday and performed poorly. Instead of course correcting mid-week, the team would only learn about the drop when Friday’s report eventually circled in. By the following Monday, any adjustments risked coming too late, meaning cash had already bled out during dead days that no one could recover. In retail or fast-moving digital campaigns, that type of lag essentially kills conversion opportunities before they have a chance to be salvaged. The scenario played out again and again. Managers would sit on their hands waiting for the Friday update just so they could make calls about Monday’s campaigns. By then, rival companies could already be moving in more agile ways. Decisions chained to scheduled reporting meant the company was playing catch-up in markets where speed was everything. It added up to more than wasted screen time—it became a competitive disadvantage written into their workflows. Inside the analyst teams, those pressures spread unevenly. A couple of specialists were repeatedly leaned on because they had mastered the most complex formulas and macros. They were the bottleneck by default, which meant their calendars disappeared into cyclic reporting instead of strategic analysis. Instead of examining patterns or spotting anomalies, they spent most of their hours moving numbers between systems. The expectation spread frustration on both sides: managers felt reporting never came fast enough, while the staff actually producing them felt they were stuck at the shallow end of their skills. Research around reporting delays shows a clear monetary effect. Studies in sales operations link late reporting to quantifiable losses because opportunities are missed when the loop between performance and response stretches too long. Every day of delay in acting on underperforming products can translate into declining margins, inventory write-offs, or missed upsell chances. When you combine those outcomes over weeks and months, the final cost isn’t just
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