Episode Details

At the end of this week, my DMs were filling up with worried followers sending me screenshots of a post that said: “Instagram will now show verified profiles at the top of search results.” 🤯

Naturally, this sparked panic, because if you take that at face value, it almost sounds like if you don’t pay for Meta Verified, you’ll never show up in search again 😳

In today’s episode, I’m breaking this down for you:

• Why that statement is misleading (and how outrage marketing works).
• The truth about search: the difference between findability vs discoverability 
• What Meta actually promises — and why their “more reach” claim is more marketing spin than reality.
• The real benefits of Meta Verified, and why I personally pay for it.

If you’ve been wondering whether Meta Verified is worth the money, or if you’ve been feeling pressure to get it, this episode will calm you down and give you the facts 🤗

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