Episode Details

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This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim.

In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.

The 5 episodes in this series are:

1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ

2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM

3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s

4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ

5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64g

In this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.

They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers.

The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality.

Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.

Connect with Reza Kosar and Slick Coffee Co. here: