Episode Details

In this episode of Relatable Wisdom, I had the privilege of sitting down with Tracey Sundkvist, a dynamic consultant and coach who specializes in helping clients grow, scale, and delight their customers. Tracey brought a striking mantra to the table: “If you have to ask yourself the question, the answer is always no.” As we unpacked the story behind this quote, she shared how it shaped her journey from the finance world to recruitment and eventually consulting—and why it’s been her guide for years. Tracey offered powerful insights into the art of asking better questions to unlock clarity and growth, highlighting that having answers can be overrated if we’re not asking the right questions in the first place. Whether you’re a business owner, creative, or lifelong learner, Tracey’s approach will inspire you to cultivate curiosity, challenge assumptions, and turn questions into actionable wisdom. I left this conversation energized—and I’m confident you will, too!

Connect with Tracey Sundkvist

Website: https://brandlabmedia.com/

LinkedIn: https://www.linkedin.com/in/tracey-sundkvist/

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Chapters

00:00 Introduction and Welcome
00:24 Tracey Shares Her Favorite Quote
01:03 The Power Of Asking Questions
02:13 Tracey’s Career Journey
03:21 Discovering The Value Of Questions
05:32 The Right Questions In Business
06:11 Information Age And Curiosity
07:23 Real-Life Examples With Clients
09:32 Why We Stop Asking Questions
10:37 Challenging Assumptions
11:36 Tracey’s Podcast Guesting Experience
12:26 Growth And Enjoyment In Guesting
12:58 The Five Whys Technique
14:31 Digging Deeper Into Problems
15:41 Answers Versus Questions
16:32 Books And Resources On Questions
17:01 Questions For Effective Leadership
18:12 Scene From Steve Jobs Movie
18:31 Guiding Ourselves With Questions
19:05 Clarifying The Quote’s Meaning
20:15 Learning, Application, And Action
22:26 How To Connect With Tracey
23:24 Final Thoughts And Farewell