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Building a Bitcoin-Only PR Agency w/ Phil | YBS #130
In this episode, I chat with Phil, the founder of 21M Communications, a Bitcoin-only PR shop. We explore leaving corporate comfort for responsibility and freedom, living with lower time preference, and practical brand-building: how Bitcoiners should position, pitch, and orange-pill mainstream media.
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00:00 - Intro
00:41 - Who's Phil and The Story Behind 21M Communications
06:00 - First touchpoints: 2012 Hawaii, 2017 hype, and the McAfee meme that pulled him in 
12:00 - From “crypto” to Bitcoin-only: vaporware, VC time preference, and conviction shift 
18:00 - Pain as teacher: evangelizing with love, faith, and why money amplifies character 
24:00 - Responsibility over comfort: quitting the easy paycheck and building something you believe in (freedom through ownership) 
31:00 - Designing your Life
38:00 - Lowering expectations, embracing failure, and staying persistent
45:00 - Beauty vs. fiat ugliness: architecture, culture, and building toward an “orange age”
52:00 - Brand-building 101 for Bitcoiners
57:00 - Mentoring plebs and early-stage founders
Block height: 912029
Published on 17 hours ago