Episode Details

Nighttime dining, shopping and travel are thriving across China this summer, injecting fresh momentum to economic growth at a time when the country has prioritized consumption as its top priority this year.

今年夏季，我国夜间餐饮、购物、旅游等消费业态蓬勃发展。在国家将消费列为今年工作重点的背景下，夜间经济为经济增长注入了新动能。

The market size of China's nighttime economy has so far surpassed 50 trillion yuan ($7 trillion), said marketing consultancy Zhiyanzhan.More restaurants have extended business hours and launched delivery services to attract late-night diners and increase revenue.

市场咨询机构智研瞻产业研究院数据显示，目前我国夜间经济市场规模已突破50 万亿元（约合 7 万亿美元）。为吸引夜宵客、提升营收，越来越多餐饮企业延长营业时间，并推出外卖服务。

Huda Restaurant, a popular crayfish eatery in Beijing's bustling Guijie Street, is operating four outlets in the same area, cumulatively serving more than 6,500 customers daily on average. During peak hours on some nights, customers sometimes have to wait in line for three hours, according to the restaurant.

位于北京繁华簋街的热门小龙虾餐厅“胡大饭店”，在该区域布局了 4 家门店，日均总客流量超 6500 人次。据餐厅介绍，部分夜晚的高峰时段，顾客有时需排队 3 小时才能就餐。

"Tourists are often unable to wait that long to dine in. Some choose the takeaway option, or order deliveries to their hotels. Some 70 percent of our takeout orders come from nearby hotels, as many tourists tend to order deliveries at night after their daytime sightseeing in the city," said Zhang Shengtao, deputy general manager of Huda.

“很多游客等不了那么久，有的会选择打包带走，有的则直接点外卖送到酒店。我们约 70% 的外卖订单来自周边酒店 —— 不少游客白天在市区观光后，晚上习惯点外卖。” 胡大饭店副总经理张胜涛说。

"We take food delivery platforms as an important supplement to our operations, as the platforms allow customers to search for our restaurant from different channels. With no increase in the number of staff members and no change in restaurant areas, delivery services can help raise order volumes and lead to profit growth," Zhang said.

他表示：“我们把外卖平台当作经营的重要补充，这些平台能让顾客通过多种渠道找到我们。在不增加员工、不扩大门店面积的情况下，外卖业务能帮助提升订单量，进而带动利润增长。”

The restaurant chain said diners aged between 25 and 39 account for a large share of its total customers, while consumers opting for deliveries are mainly aged between 18 and 35.

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