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Amazon Prime Day Hidden Truths with Meghan Barden
Season 5 Episode 8
S5:E8 Prime Day Unveiled: Trends, Sales, and What Lies Ahead for Retail
Amazon Prime Day 2025 may be over, but its ripple effects are just beginning. In this episode, hosts Ricardo Belmar and Casey Golden sit down with Meghan Barden, Director of Global Retail Media at Rithum, to unpack the surprising data and shopper behaviors that emerged — and what they mean for retail and ecommerce leaders heading into the holiday shopping season.
You’ll discover:
• 📊 Prime Day outcomes that matter — from sales spikes to category standouts, and how they compare to past years
• 🛍 Why the timing right after July 4th may have shifted discretionary spending patterns
• 💡 Meghan’s expert take on how retailers can turn Prime Day insights into Q4 wins
• 🔮 The strategic moves brands should make now to capture Black Friday, Cyber Monday, and beyond
Whether you’re a retail strategist, ecommerce operator, or simply fascinated by the biggest shopping events of the year, this conversation delivers actionable insights to help you outpace the competition.
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About our Guest
Meghan Barden - https://www.linkedin.com/in/meghan-barden/
Rithum - https://www.rithum.com
Meghan Barden is an accomplished retail media strategist with over 20 years of experience in marketing and client services in both retailer, brand and agency environments. Currently serving as the Director of Global Retail Media at Rithum, she leads the company's efforts in helping brands and retailers leverage first-party data to create personalized and impactful retail media campaigns. Her expertise spans various facets of retail media, including strategy development, media planning, and campaign optimization.
For more Amazon Prime Day analysis by Rithum, access the full report → https://explore.rithum.com/prime-day-guide-cont/prime-day-lessons-for-peak-shopping-season
00:00 Previews
01:01 Show Intro
10:09 Welcome Meghan Barden
10:17 Overview of Prime Day and Rithum's Role
12:20 Prime Day Anomalies and Trends
16:15 Generational Shopping Behaviors
19:20 Impact of Gen Z on Retail Strategies
24:54 AI and Authenticity in Retail
31:51 Preparing for Future Retail Events
37:59 Final Thoughts
39:11 Show Close
Meet your hosts, helping you cut through the clutter in retail & retail tech:
Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert
Published on 2 months, 2 weeks ago