Episode Details
Back to EpisodesHoliday Gift Guides: How to Get Your Product Featured This Season | Ep 116
Description
Have you ever Googled “best gift for moms” or “top gifts for hosts”? Those curated lists that pop up are called holiday gift guides — and they’re some of the most powerful media opportunities of the year for product brands.
In this episode, we’re breaking down why gift guides matter, how to pitch your product for inclusion, and the key role affiliate networks play in landing coverage. If you’re a brand looking to shine this holiday season, this episode is your roadmap to getting featured.
What we cover:
0:26 – What holiday gift guides are (and why they matter)
2:02 – How we can write a holiday gift guide for you
2:58 – What a PR “pitch” is and how to do it
5:05 – Affiliate networks explained and why they’re crucial for product brands
7:55 – Do you really need to be on an affiliate network to get press?
9:00 – Does being on Amazon help you get featured?
9:13 – When product brands should start pitching for holiday gift guides
9:48 – How to pitch seasonal angles beyond the holidays
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