Episode Details

Want the latest news, analysis, and price indices from power markets around the globe - delivered to your inbox, every week?Sign up for the Weekly Dispatch - Modo Energy’s unmissable newsletter.Electric vehicles are no longer a niche technology. Costs are falling, ranges are increasing, and adoption is growing across the UK and beyond. But despite this progress, the EV transition is still battling misinformation, cultural resistance, and outdated narratives that slow down change.The problem isn’t just about technology, it’s about how the story is told. From charging infrastructure myths to debates over grid capacity, the way we talk about EVs has a direct impact on how fast people adopt them. To accelerate the shift, the industry needs clear communication, positive examples, and a willingness to challenge entrenched scepticism.In this episode of Transmission, Ed is joined by Robert Llewellyn - actor, writer, and founder of Fully Charged - to explore how storytelling, education, and culture are shaping the clean transport revolution. Together, they dig into why better narratives matter just as much as better batteries in driving the shift to zero-carbon mobility. Over the course of the conversation they discuss:

• Why EV myths still dominate the conversation and how to challenge them.
• The role of media and storytelling in accelerating adoption.
• How charging infrastructure is developing faster than public perception.
• Why the grid can cope with electrification and what still needs work.
• What’s next for EV culture as the transition goes mainstream.

About our guestRobert Llewellyn is an actor, writer, presenter, and the creator of Fully Charged, one of the world’s leading channels dedicated to electric vehicles and clean energy. Best known to many as Kryten from Red Dwarf and host of Scrapheap Challenge, Robert has become a driving force in the public conversation around electrification and sustainability. Through Fully Charged, he has built a global platform that champions EV adoption, renewable power, and smarter energy systems making complex topics accessible and inspiring millions to engage with the transition to net zero. Find Robert on LinkedInAbout Modo EnergyModo Energy helps the owners, operators, builders, and financiers of battery energy storage solutions understand the market - and make the most out of their assets.All of our podcasts are available to watch or listen to on the Modo Energy site. To keep up with all of our latest updates, research, analysis, videos, podcasts, data visualizations, live events, and more, follow us on LinkedIn. Check out The Energy Academy, our bite-sized video series breaking down how power markets work.