Episode Details

Welcome to Episode 2302 of the Italian Wine Podcast coming live from the Grandi Langhe 2025 in Torino. Today’s guest is Markus Holmberg, Project Manager at Vinunic AB, a leading wine importing company based in Sweden.

As the official media partner, Italian Wine Podcast brings you firsthand insights from Grandi Langhe 2025—Piedmont’s premier wine event. Join top producers, buyers, and experts as they explore emerging styles, vineyard innovations, and market trends shaping the region's future.

From Barolo and Barbaresco to hidden gems, this series offers in-depth interviews and behind-the-scenes access, revealing Piedmont’s impact on the global wine stage.

More about today’s guest: Markus Holmberg

Markus Holmberg is a Product Manager at Vinunic AB, one of Sweden’s leading wine importers. With over eight years of experience in digital consumer behavior and communication, he brings a strategic approach to product management and brand development.

Founded in 1992, Vinunic AB specializes in importing high-quality wines from prestigious producers worldwide, working closely with restaurants, retailers, and Systembolaget, Sweden’s state-run alcohol retailer. 

At Vinunic, Markus oversees product portfolios, cultivates relationships with top wine producers, and contributes to the company’s continued success in the Swedish wine market.

Connect:

Website: https://www.vinunic.se 

Linkedin: https://www.linkedin.com/in/markus-holmberg1981/ 

Instagram: https://www.instagram.com/markuskarlake/ 

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Until next time, Cin Cin!