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Podcast | IPL media rights auction day 2: Will the media auction winners ever make money?
Published 4 years, 4 months ago
Description
Given the high bids at the IPL media rights auction, will the broadcasters be able to recoup their investments? Why was there such a scramble for digital rights, which went at a huge premium?
Karan Taurani , Sr Vice President , Elara Capital talks to BL’s Chitra Narayanan, analysing the bids.
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