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How to Talk About Your Podcast Without Sounding Salesy
Episode 455
Promoting your podcast doesn’t have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you’re chatting with friends, posting on social media, or networking at events. You’ll learn how to highlight your purpose, use storytelling instead of pitches, and spark curiosity that leads people to want to listen—without ever sounding pushy.
Today’s Hosts: Todd Cochrane and MacKenzie Bennett
✅ Lead With the Why, Not the Download Link
When talking about your podcast, start with why it exists—not just where to find it. People connect with purpose and personality more than self-promotion.
Instead of saying, “Hey, check out my podcast!” try:
- “I host a podcast about how small-town chefs are changing the food scene—ever heard of that movement?”
- “I’ve been interviewing people who left corporate jobs to start farms—it’s been eye-opening.”
Letting the conversation flow from what you’re passionate about makes people more likely to ask follow-up questions—and then they open the door to you sharing your link.
💡 Blubrry helps: Use your free podcast website or custom episode URLs to easily share your show when people do ask for it.
✅ Share Clips and Stories, Not Just “New Episode!” Posts
Instead of promoting a new episode with just the title or a generic link, pull out a powerful quote, a surprising moment, or a quick teaser.
Some ideas:
- “This guest turned their side hustle into a full-time gig—here’s how they did it.”
- “Our latest episode dives into what it’s really like to start over in your 40s.”
Use visuals like audiograms, quote graphics, or a short reel to give people a taste before asking them to commit to listening.
💡 Blubrry helps: Easily create short video teasers with Pod2Vid, and share them on social with your custom links.
✅ Think Conversations, Not Commercials
Whether you’re at a networking event or casually chatting online, focus on the person, not the pitch.
Ask them what kind of content they listen to.
- Share how your show relates to a topic
Published on 2 weeks, 3 days ago