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Toolkit | Narrative Economics — Robert Shiller on How Stories Drive Markets

Toolkit | Narrative Economics — Robert Shiller on How Stories Drive Markets

Published 7 months, 1 week ago
Description
What if market crashes and economic booms were driven less by numbers — and more by stories? Nobel Prize-winning economist Robert Shiller makes the case that contagious narratives spread through society like viruses, fundamentally shifting economic behaviour. The American Dream, automation anxiety, housing bubbles — these are not just cultural phenomena. They are economic forces. Understanding the stories a society tells itself may be more predictive than any financial model.

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