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Brand Building: Uses media and his festival to educate and reframe narratives about Africa.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola.
CEO and co-founder of Amplify Africa:
🎯 Purpose of the Interview
The interview aims to:
- Promote the upcoming African Festival in Atlanta (Sept 18–20).
- Highlight Amplify Africa’s mission to reshape global perceptions of Africa.
- Discuss the power of media, culture, and entrepreneurship in bridging the gap between Africa and the diaspora.
- Share Dami’s personal journey as an immigrant entrepreneur and cultural advocate.
🔑 Key Takeaways 1. Amplify Africa’s Impact
- Reaches 12 million people monthly across the US, UK, Brazil, and Africa.
- Has hosted 200+ global events, including the Afro Ball.
- Focuses on cultural storytelling, media, and education to combat stereotypes.
“I think it’s representative of the need of people right now. People are looking for strong, real connections.” — Dami Kujembola
2. The African Festival in Atlanta
- Dates: September 18–20, 2025.
- Location: Gathering Spot (opening reception) and Omni Hotel (main events).
- Features:
- Expo hall with 100+ businesses.
- Pitch competitions for startups and filmmakers.
- Cultural immersion: food, fashion, music, and film.
- Support from Atlanta’s mayor and local organizations.
“Atlanta reminds me of home… the energy is infectious, and the support for everything Black is powerful.” — Dami Kujembola
3. Challenging Stereotypes
- Dami shares his experience of being asked if there are lions in Lagos.
- Emphasizes the modernity and vibrancy of African cities.
- Uses media to educate and reframe narratives about Africa.
“I’ve probably never seen a lion in my entire life living in Lagos… It’s so metropolitan.” — Dami Kujembola
4. Nollywood’s Global Rise
- Nollywood is the third-largest film industry globally.
- Netflix and other platforms are helping African stories reach global audiences.
- Dami’s company partnered with Regal Cinemas for a nationwide Nollywood release.
“There’s a big emergence coming up from the continent right now with African talent doing amazing things.” — Dami Kujembola
5. Community and Collaboration
- Dami credits his success to community support and collaborative efforts.
- Amplify Africa is built by a diverse team representing multiple African countries and diaspora communities.
“It’s really the work of the community… people coming together and saying, ‘We want this to succeed.’” — Dami Kujembola
📌 Notable Quotes
- “Stop reading other people’s success stories and start living your own.” — Rushion McDonald (Host)
- “Our goal is to make our world smaller… so if you’re in Atlanta, we want you to feel like you’re in Lagos.” — Dami Kujembola
- “Your dreams are valid, regardless of your skin color.” — Dami Kujembola
#SHMS #STRAW #BEST