Episode Details

Don St Pierre Jnr founded ASC Fine Wines in China with his father in 1996, and pioneered the introduction of wine to a nation of Baijiu drinkers. In our “Great Wine Lives” series he talks to Sarah Kemp about the challenges and how he overcame them. It started with teaching people how to use a cork screw, but with a team of passionate local Chinese employees he built a business selling 3 million bottles a year. It wasn’t easy, he even got thrown into jail for 29 days, and while there had to plan Robert Parker’s trip to China a few weeks later! Listen in to hear the story of this remarkable man and find out why after selling his shares in the company in 2014, and heading to California to buy the majority share in Vinfolio, he has returned to China and bought back ASC Fine Wines.

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