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Today's Episode
Today’s guest is at the epicenter of AI - and he hasn’t done any podcasts before.
In today’s in-person chat, I sit down with Jake Brill, the Head of Integrity Product at OpenAI. He breaks down:
* The GPT-5 launch
* How OpenAI builds product
* What the PM role looks in the the future with AI
* The future of building product and the need to build agents into your product
* What it takes to break into OpenAI
If you've ever wondered what it takes to work at OpenAI or how to build AI products at scale, this episode is for you.
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1. Integrity’s Role in the GPT-5 Launch
Most PMs think about launching products in terms of features and marketing. But when you're serving hundreds of millions of users with breakthrough AI, the real challenge is infrastructure that can handle the surge without breaking.
OpenAI’s integrity team played 3 roles in GPT-5’s launch.
Pillar 1 - Identity Systems
Identity systems must scale from normal traffic to potentially 10x volume overnight. The technical challenge involves load balancing, database scaling, and ensuring your signup flow doesn't crash when everyone hits "Create Account" simultaneously.
Pillar 2 - Financial Infrastructure
Financial systems need bulletproof payment processing and fraud detection as conversions spike. This includes sophisticated fraud prevention - bad actors specifically target new model launches to exploit capabilities with stolen credit cards.
Pillar 3 - Safety Systems
Safety systems require multiple defense layers: model training, input/output classifiers, and behavioral monitoring. Red teaming happens during model training, at production checkpoints, and continuously post-launch.
What most PMs miss is that integrity isn't just defensive - it's an enabler of scale. Without rock-solid integrity infrastructure, even the most advanced AI models can't reach their intended audience.
Do you need an integrity team? If you're building consumer AI products at scale, handling sensitive data, or processing payments, the answer is probably
Published on 2 weeks, 4 days ago
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