Episode Details

To run a bar without the vision for Gen Z would be to develop a menu blindly. 

They spend less than Millennials did, yet spend when they do buy. They consult their phone on TikTok rather than Google. And when their discretionary spend comes in at $450 billion, they're quickly becoming the generation that makes or breaks your bar. 

That's why forward-thinking bar owners are listening. Gen Z isn't just another clientele group, they're redefining the economics, culture, and brand of nightlife. 

Learn what makes Gen Z tick, and discover how to create an experience that draws them in, wins their trust, and brings them back. 

📌 What You’ll Learn 📌
 🌟 Why Gen Z consumes 20% less than Millennials but spends the most on every trip.
 🌟 The surprising impact from non-beer beverages and RTDs on bar sales.
 🌟 How the $2,000/year Gen Z "socializing spend" shifts competition.
 🌟 Why bars will fail to keep pace with other bars, but the overall entertainment.
 🌟 The shift in marketing: why TikTok and Instagram outrun Google and Facebook.
 🌟 How to turn beverage, space, event “Instagramable” to get free organic publicity.
 🌟 What values (safety, inclusion, sustainability) that would be expected by Gen Z before purchasing. 

📌Start Here
Own, run, or manage a bar? Join Bar Business Nation.

An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business.

Ask questions, hear what other owners are dealing with, and get ideas you can actually use.

🔴Join here:
 → https://www.facebook.com/groups/barbusinessnation

📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/