Garrett Lord is co-founder and CEO of Handshake, which started as a career network for college students and new grads but recently discovered something extraordinary: they were sitting on the world’s largest network of academic experts—exactly what frontier AI labs desperately needed. With 500,000 PhDs and 3 million advanced degree holders creating training data, in just eight months they’ve built a new business that hit $50 million in revenue in its first four months and is on track to blow past $100M in the first 12 months.
What you’ll learn:
1. How Handshake found an opportunity to leverage their proprietary network of experts to launch a data-labeling business that’s on track to blow past $100 million ARR in 12 months
2. Why AI models need human experts (e.g. physics PhDs) to improve, and what this “data labeling” actually involves
3. Inside the actual work: what a biology PhD does for 8 hours that makes GPT-5 smarter
4. The playbook for building a startup inside a startup: separate teams, separate offices, separate everything
5. Why the shift from “generalist” to “expert” data labeling created a once-in-a-lifetime business opportunity
6. Why AI won’t eliminate entry-level jobs—it’s creating “Iron Man suits” that make junior employees 10x more productive
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Transcript: https://www.lennysnewsletter.com/p/inside-handshake-garrett-lord
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My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/171410958/my-biggest-takeaways-from-this-conversation
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Where to find Garrett Lord:
• X: https://x.com/garrettlord
• LinkedIn: https://www.linkedin.com/in/garrettlord/
• Email: Garrett@joinhandshake.com
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Introduction to Garrett Lord
(05:00) Understanding data labeling and its importance
(13:08) The role of experts in AI model training
(15:35) The future of AI and human collaboration
(24:17) Why AI won’t eliminate entry-level jobs
(27:58) The continuous improvement of AI models
(33:05) The emergence of Handshake’s new business model
(37:07) Incubating new ideas in established companies
(40:42) Handshake's competitive advantage
(45:43) Scaling up and meeting market demand
(48:38) Overcoming challenges and adapting
Published on 2 weeks, 2 days ago
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