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Mission Not for Sale: Plant-based, Green Goo Founder on Building a Purpose-Driven Family Business
Published 9 months ago
Description
Building a business around a mission sounds straightforward—until growth introduces trade-offs. The real question is: what happens when values, incentives, and scale start pulling in different directions? My guest is Jodi Scott, founder of Green Goo, a company that grew from a kitchen experiment into a nationally distributed brand—then went through the process of being sold and bought back.
In this conversation, we explore:
- What changes as a mission-driven business scales
- Where values and growth can come into conflict
- The trade-offs behind selling—and buying back—a company
- What founders often underestimate about culture and incentives
- How to maintain alignment as complexity increases
This isn't just a founder story. It's about understanding what happens when a business tries to scale without losing what made it work in the first place.
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#business #entrepreneurship #startups #leadership #incentives #scaling #whatactuallyworks #decisionmaking